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Pictured Left -Mayor of Lyon, France, Gérard Collomb; Center- Agricultural Attaché U.S. Embassy Paris, France, Lashonda McLeod; Right – Agricultural Marketing Specialist U.S. Embassy Paris, France, Laurent Journo.
The leading international event for the hospitality, restaurant, catering and food service industries, SIRHA 2011 (Salon international de la Restauration, de l'Hôtellerie et de l'Alimentation), was held in Lyon, France, January 22-26.
Working with FAS OTP to create national identity and visibility for all U.S. exhibitors, FAS Paris staff greeted 11 exhibitors under thr USA Pavilion, which included three small companies and one minority-owned company.
New to market and new to export companies represented 27 and 18 percent, respectively, of the exhibitors. A trade reception was organised, this served as a networkingforum for U.S. exhibitors, importers and potential buyers. As a result, U.S. exporters reported $573,300 in one-site sales and $2.9 million in 12-month projected sales.
According to exhibitor feedback forms, 513 serious sales contacts were made and 81 new products were introduced. In addition to providing market intelligence reports, FAS/Paris displayed and distributed on sustainable agriculture programs in the United States in French and English. The United States was awarded the “Country of Honor” status, which put U.S. exhibitors, products, chefs, and cooking in special focus.
de la Restauration,
de l'Hôtellerie et
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