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Promotional Activities

Throughout the year, the Foreign Agricultural Service (FAS) organizes promotional events in order to facilitate market opportunities for U.S. food products.


Alaska and NorthEast Coast Seafood Products Promoted to the French Trade

On March 27, The Office of Agricultural Affairs in conjunction with the Alaska Seafood Marketing Institute (ASMI) and FoodexportUSA Northeast organized a U.S. seafood trade event to promote the image of U.S. seafood products in France. More inormation here.

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Food Service Promotion

FAS was eager to introduce French chefs and restaurateurs what was best from the U.S. on the French market. In this exercise, during a dinner held at the Hotel de Talleyrand in Paris, talented chefs staged wonderful recipes to highlight products such as king crab, North Pacific wild salmon, cod from Alaska, Maine lobster or beef angus. Pastry chef used California pistachios, almonds and cranberries. Finally, the head sommelier delighted their palates with California and Washington state wine selection. More information here 

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U.S. Pima Cotton Promoted to the French Fashion Industry

The Supima cotton group, with the support of FAS, hosted a fashion event at the U.S. Ambassador’s residence in Paris to showcase gowns made with U.S. Pima cotton. More information here 

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U.S. Beef Promoted to the French Food Service Industry

The U.S. Meat Export Federation (USMEF), with the support of FAS, hosted a promotional event featuring celebrity chefs at the U.S. Ambassador’s residence in Paris to promote sales of U.S. high-quality beef in a very competitive French market. More information here 



FAS also organizes speakers programs in France to share the knowledge and agricultural practices of the United States.